Author: Andrew Davies

Discover three key steps for maintaining alumni engagement: understanding your audience, meeting them where they are, and providing clear value.

Getting your region noticed and short-listed can come down to simply avoiding common marketing mistakes

Maintaining top-of-mind awareness is crucial in the field of economic development marketing, just as it is in direct-to-consumer advertising. This is why an unconventional mailer can be a powerful tool…

Elevate your alumni marketing with a winning content strategy. Learn how to engage and retain your alumni with the right kind of content.

The Economic Development Organization’s (EDO) website is one of it’s most important marketing tools. But before you get into design and functionality details, make sure you can answer these 7…

If you’re ready to start building an authentic alumni brand, here are some key components, steps, challenges, and considerations that you should keep in mind.

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