Guides

The Essential Alumni Marketing Campaign Guide

Are you struggling to find the right way to engage your alumni? Is it difficult to get them involved in your events, programs, and initiatives? If so, it may be time for an alumni marketing campaign.

You are already aware of how important alumni are to any university or college. It can be difficult to design an alumni marketing campaign that motivates them to take action while cutting through the clutter of competing marketing messages. If you’re not sure where to begin, we’ve put together a handy guide that will teach you everything you need to know about launching a successful alumni marketing campaign.

Inside the guide you’ll learn how to:

• Identifying clear, specific objectives
• Design an effective, emotionally resonant campaign
• Measure your campaign’s success