Economic Development Marketing
FilmSavannah Website Redesign
The Savannah Region Film Commission was ready to replace an aging website. They needed a better way to regularly post casting and crew calls, present a compelling case for the region as a premier production destination, showcase Savannah’s growing filmography, and also give easy access to a smorgasbord of filmmaker resources and permits.
Content Strategy:
Work with the client to clarify content and functionality needs and streamline the site navigation
Even though there’s a lot of content on the site, ranging from location permits to details about film incentives, we were able to create an intuitive content strategy by understanding the priorities or each user type when they visit the site. E.g., location scouts tend to want a mobile-friendly way of looking at a gallery of images, meanwhile, local cast and crew need a dedicated area on the Homepage where they can quickly find the latest casting/crew calls.
Wireframes and Design System
Next, we got to work on structure and visuals. As we developed wireframes, we put the most important information, images that sell the region’s locations, and the latest crew and casting calls, front and center. We also made it easier for producers to find crew and locations during pre-production. Once the wireframes got the client’s seal of approval we moved on to the visuals, curating typeface options and color combinations to round out their brand, adding to an existing visual identity that we’d developed for them a few years prior.
Prototypes and Custom Development
With both wireframes and styles approved, we created interactive prototypes of key pages for the client to preview on various devices. We always enjoy client feedback at this stage of the process.
Moving on past the prototype stage, we built out the full site, ensuring it was mobile-accessible, secure, and WCAG-compliant. We handled all of the initial content entry into the content management system (CMS), which doubled as another opportunity for us to do rigorous Q&A testing. Finally, once the beta build was approved, we recorded a library of CMS tutorials and handed over the site to the client. They were able to easily do a final round of new content entry before giving us the green light to launch the site.
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